Morning Networking

The meeting this morning was as much fun as useful. We had a talk on “word of the year” by Matt our resident copywriter – who is making us think of the word that we think will project our businesses in 2021 – very thought provoking.

Olly gave us a really interesting look at the way his company is moving into 2021 with new emphasis on the individual nature of his clients and not trying to have a one size fit all solution, or even boxes they fit into. Yes, we are all slightly different and thats worth considering for us all.

Good to see our three visitors and hope to see Jas, Dan and Wayne again soon.

Next meeting and who is talking

On April 16th we have our next Zoom meeting with the usual format giving everyone the opportunity of having a 1 minute pitch to tell us what they do, what they are up to and maybe who they are looking to do business with.

Then we have our short presentations from Olly and Matt – always useful and informative. I’m looking forward to finding out and reporting back later on what is being discussed.

Networking locally – probably better than you think!

Cross Reference is a group meeting in Gerrards Cross but currently online with Zoom.

We have a laugh, chew the fat and discuss issues as well as pass business and experiences around the group.

Today we had a short talks from Emma and Matt.

Matt is into writing…. copyrighting amongst his many talents – “less is more” should be his tagline.

He gave us an insight into Creative Writing today:-

  1. Start somewhere – don’t over think it
  2. You never have to start from scratch – use a “swipe file” and store away bits you find to use later
  3. Keep to the “why” and not the “what” in your writing
  4. Think laterally – think around the problems/topics rather than through them
  5. solve it when you walk, easier than watching a blank screen.

Emma is an award winning local photographer who has International clients as well as local ones.

She gave us yet another inspirational chat on what she has been up to in these difficult days… Does she ever sit still!

One thing she has done is diversify her business and take it online with these strategies:-

  1. Pre book online
  2. Sell vouchers
  3. Webinars
  4. Online courses

Through her online marketing of her Personal Brand and her Business Brand she takes these messages out there.

Her final thought was “Start NOW – feel the fear but move beyond it”

Excellent meeting and I personally learnt something, passed on a lead to another member and had a laugh!

Do you want to come along to find out how we can help you and your business? Drop me a message or email paul@kehorne.digital

July 17th Zoom meeting

As ever was great to see the members even if it was in the virtual world.

We had a talk from Karen of Take One Media showing us some of the recent work they have done with some great examples of videos that show off businesses in different inventive ways, from an accountancy company that wants to show more about “who” they are as opposed to “what” they do.

We also had a great story from Charles of Longmore Solicitors showing an amusing legal story that highlighted what can happen from the most innocent of beginnings! His in depth grilling from the group on wills was also enlightening and we found out that a will should be reviewed every 5 years or when situations change – he also does this for FREE!

Ash Taylor and stepping up your game

Ash Taylor gave us a great example of how important it is to be around people who are often better than you are, simply because it pushes you to be better. Sometimes top managers surround themselves with “yes” people who will never push them, this means actions will not get questioned and stunts growth. It’s far better to encourage an environment where people feel able to raise questions; as a result everyone tends to work better and more efficiently.

Being positive and not overthinking things is something to be aware of because the important thing is to prevent progress paralysis: action is what takes you forward.

‘Just do it….what’s the worse that can happen!’

Obviously, these suggestions do not hold true for some jobs; for instance, I don’t think anyone would feel comfortable if pilots or dentists took the ‘Just do it…’ attitude when flying a plane or working on our teeth! However, there are many occasions where relaxing rigid control can enhance your business.

‘Letting people have responsibility helps them to learn and grow….’

Cross Reference is a local, long-established business networking group that meets on the 1st and 3rd Friday of the month for breakfast, business and development. If you’d like to know more, please get in touch via the website.

Roger Rawlinson and the need for safeguarding

Roger gave us a talk at the meeting today on the need to safeguard staff and whistle-blowers within a business. He explained that in his experience, when dealing with staffing issues it is always better to get a difficult discussion kicked off before it turns into an impossible conversation.

‘Encourage people to express their concerns informally before the proverbial molehill becomes a mountain….’

All companies should have some idea of the procedures required to ensure their staff are able to voice concerns; once concerns are voiced then it’s equally important that there is an agreed process for dealing with the issue that respects all parties.

‘Deal with concerns in a way that is respective and not seen as dimissive.’

Roger’s business, Elite Coaching, offers HR Consultancy Services with an emphasis on change and organisational development. Roger is always happy to give advice on Human Resources issues and his experience over many years speaks volumes!

Friday morning networking 20th Sept

What a beautiful morning to be out early. The sun was up, the drive to Gerrards Cross across Slough easy at this time of the morning.

We had two visitors today –

Moira Hamer and Anthony Jones and an interesting talk from Charles Fraser on how to pay for your care in old age. Some good advice and tips on things to watch out for if sorting this out for elderly relatives. 1. paying with your assets, 2. through the local council if you do not have enough in your assets to cover the costs or 3. through the NHS continuing health care.

One point that was stressed was that proper planning can get over some issues that the council will try. They will try their hardest to make sure they have the least amount of financial input into your care situation!

Karen Pawlowska was telling us about a new initiative from Sky TV, where small companies can now – through companies like TakeOne – do complete TV adverts aimed at specific target markets! Pretty amazing and a great opportunity to play against the more usual suspects of the big national companies. The targets can be on post code, number of children and a multitude of other categories…somewhat scary what these companies know about us, and thus what is used to target market us.

Great meeting and we are now in the planning stages of a Visitors day in November –

Next meeting is 4th October

Why a Blog at all?

How to make the most of your website SEO?
It is so important to keep adding content to your site and a Blog does that perfectly. Adding content increases your “usefulness” to your potential audience but also shows Google that you are actively working on your site so it increases in relevance.
A Blog is the first stage in your social media campaign…. by that I mean before you put anything on LinkedIn or Twitter etc it should be based on your Blog which is on your website… so any other social media can direct traffic back into your site where you have a better chance to convert.

Who is talking – Our next presentations

Every meeting we post out to the group who is doing the 5 minute talks.
This gives everyone a chance to see if they have any specific questions on any topics.
The topics covered are not a direct “sales” pitch to the group- because this is not what we are about!
What they should, and actually do cover, is aspects of that persons special area with hints and tips on how to operate or run your own business better.
We believe this is where we can help and add value to other members.