We had a really great meeting with a good catchup from the members and visitors today.
Steve gave us a short presentation on video with his Four “F”s – Form, Function, Finesse, Finance.
Form – make sure the video fits your brand and the message is aimed at the right audience.
Function – Ensure you plan and script out what you are trying to say so your message is clear and aimed at the correct people. Where will you be putting the video, on a website of YouTube for instance.
Finesse – make sure your video has a hook or a story. Perhaps think about live action or animation.
Finance – A better question idHow much do you want to invest in your brand?
All these 4 are interrelated as they impact on each other.
Sally gave us an exercise in vocal clarity and dicton – getting ready for that first conversation or presentation of the day. Think about being clear and undestood – do not mumble! Use tongue twisters in the car on the way so you hit the ground running! Another great example of simple ways to improve your delivery.