Case Study Videos: One theme, Two examples, Three uses

“You see, but you do not observe. The distinction is clear.”

Sherlock Holmes

One theme

An image can be evocative and eye-catching, but does it convey the necessary detail? A document can be well-written and detailed, but will it capture the imagination? A video combines the two, being visual, memorable and rich in information.

Two examples

Chesham Town Planning HouseSitMarket
ISSUE: How to encourage people to engage with a dry, technical subject?ISSUE: How to convey a unique new offering to potential customers?
Traditional video: talking heads interspersed with background shotsCoordination: one-to-one interviews can be conducted in different locations and at different timesStorytelling video: tells the story of the offering through using real customersCaptions: highlights key points and can be dubbed into different languages at a later stage
RESULT: there was a huge pick-up in engagement with local people who were previously ignorant about the Council’s development plans.RESULT: this was the most successful video the company had ever made, and subsequently can be dubbed into different languages.

Three uses: website, social media, hard copy

A video is a great source of marketing material, which can be reused and recycled:

1. Website: this is the most obvious place to put a video, enhancing the ‘stickiness’ of your Home page.

TIP: Take One load videos onto YouTube which, as well as providing an easy-to-use link, opens up another marketing avenue and helps with SEO – remember that YouTube is owned by Google!

2. Social media: snippets from the video make great teaser material on social media platforms (e.g. Facebook) and networking platforms (e.g. LinkedIn), linking back to the source video on the website

3. Hard copy: OK, the hard copy (such as a brochure or flyer) doesn’t write itself, but you can reuse stills from the video and the hard work of ‘writing’ the story has already been done for you.


Take One have prepared countless video Case Studies, so we know what format would work best for you and we know how to shoot your video to give you the widest usage down the line.

If a picture is worth a thousand words…what would a video cost?

Date: 21st February 2020
Speaker: Karen Pawlowska
Business: Take One
Topic: Videography

“I’d really like a video…but I’m sure it would cost too much…wouldn’t it?”

No, it really wouldn’t!

However, seeing is believing, so have a look at these three client videos, which varied in price from £600 to £2,500, and see if you can predict the cost of each? (*)


#1 Animated video

BACKGROUND: If you are a company, and need to explain an idea, or want to educate in a fun way, then animated videos are ideal.

CLIENT: An accounting company wanted to explain the attractions of cloud accounting software, without being too technical and boring.

#2 Standard video

BACKGROUND: A video which utilises your most valuable asset – your staff – means that all the content is already there…we just have to capture it on video.

CLIENT: Take One spent 3 days’ filming volunteers down at Slough Community Project in a 3-minute video to showcase the benefits and results of investing in local community projects. The video was launched at SBCP’s first Congress and then used to promote the partnership on line.

#3 Complex video – with stock images + music

BACKGROUND: When it comes to corporate branding, a video complete with stock images and music will convey a professional image, especially in a competitive market. This project is part of a series of wellbeing programmes for educational professionals and is used to highlight both the challenges and the successes of what they do.

CLIENT: The Art of Brilliance, Brilliant Schools – it took 3 days of planning and 4 days of post-production.

“I love videoing people…I love seeing what makes them tick.”

Karen Pawlowska, Take One

 (*) Not that difficult! Video #1 was the cheapest at £600, and #3 the most expensive at £2,500