Cross Reference is a group meeting in Gerrards Cross but currently online with Zoom.
We have a laugh, chew the fat and discuss issues as well as pass business and experiences around the group.
Today we had a short talks from Emma and Matt.
Matt is into writing…. copyrighting amongst his many talents – “less is more” should be his tagline.
He gave us an insight into Creative Writing today:-
- Start somewhere – don’t over think it
- You never have to start from scratch – use a “swipe file” and store away bits you find to use later
- Keep to the “why” and not the “what” in your writing
- Think laterally – think around the problems/topics rather than through them
- solve it when you walk, easier than watching a blank screen.
Emma is an award winning local photographer who has International clients as well as local ones.
She gave us yet another inspirational chat on what she has been up to in these difficult days… Does she ever sit still!
One thing she has done is diversify her business and take it online with these strategies:-
- Pre book online
- Sell vouchers
- Online courses
Through her online marketing of her Personal Brand and her Business Brand she takes these messages out there.
Her final thought was “Start NOW – feel the fear but move beyond it”
Excellent meeting and I personally learnt something, passed on a lead to another member and had a laugh!
Do you want to come along to find out how we can help you and your business? Drop me a message or email [email protected]