Own your social circle

Date: 4th October 2019
Speaker: Emma Hollings
Business: Emma Hollings Photography
Topic: Social Media

“Social media is a funny thing – the busier you are, the more people appear to be interested in you!”

3 key points

1. Document what you do
• It’s surprising how many people are interested in what you’re up to and who you’re meeting – the number of times that sparks a conversation is amazing!
• So, don’t ‘overthink’ it – just get into the habit of posting and you’ll soon get a better feel for it.

2. It’s not just about posting – it’s about engaging 
• People love stories…they don’t like selling.
• As you post more, you’ll become much more aware of what generates comments and interaction.

3. Create intrigue
• For example, Emma noted that photos with her in (as a photographer) seemed to attract far more engagement.
• The rationale: clients generally don’t like having picture taken, but view it as a ‘necessary evil’. Therefore, a photographer stepping out of her comfort zone and appearing in front of the camera provides a fresh new angle.

Conclusion

What works in social media? Well, it depends upon your business, but a personal summary from Emma highlights the following:

• Facebook – great for engagement / have a separate business v personal account.
• LinkedIn – great for connections – shows how many views a post has received.
• Instagram – ‘credibility’ (for a photographer) but note that you do have to do it from your phone (you can’t upload photos from your PC apparently).

“I really don’t like social media that much, but I’ve taught myself to be disciplined…and it does work!”

Click here to view Emma’s Cross Reference page.

Cyber Security: Own IT, Secure IT, Protect IT

Date: 4th October 2019
Speaker: Olly Denhard
Business: IT Trouble Free – IT solutions for small & medium-sized businesses
https://www.ittroublefree.co.uk
Topic: Cyber security

 

“Cyber security is a journey not a destination.”

3 key points

October is the month for ghouls and ghosts (Hallowe’en), so perhaps it’s apt that it’s also Cyber Security month?

Olly outlined some basic housekeeping for our most-oft used electronic devices:

1. Desktop
* Back-up of data – don’t back up to the same device you are transferring from!
* A physical back-up to an external hard disk combined with an automated cloud-based back-up will ensure business continuity
2. Laptop
* Antivirus software – whilst primarily designed to protect computers against viruses, many antivirus programs now protect against other types of malware, such as spyware, adware, and rootkits as well.
* Sophos is a very reputable (free) product which protects both Windows and Mac laptops (yes, Macs are vulnerable to viruses too!)

3. Phone
* Passwords – use 2-factor authentication wherever possible and don’t use the same passwords over and over again.
LastPass saves your passwords and gives you secure access from every computer and mobile device.

 

Conclusion

October is National Cyber Security Awareness Month (NCSAM), “a collaborative effort between government and industry to raise awareness about the importance of cybersecurity.”

In a rare moment of global co-operation, NCSAM is taking place simultaneously across Europe and the USA.

Europe: https://cybersecuritymonth.eu
USA: https://niccs.us-cert.gov/national-cybersecurity-awareness-month-2019

Remember that if you hold any client data on your electronic devices, under GDPR you are legally required to make sure this data is safe and protected.

 

Click here to view Olly’s Cross Reference page.