Tony K Silver on how to make your LinkedIn profile sing v mumble!

LinkedIn profile

Date: Friday 1 May 2020

Speaker: Tony K Silver

Business: Solid Solutions Solutions

Topic: 5 Top Tips – LinkedIn profiles

Your LinkedIn profile can be your best friend – working tirelessly in the background to promote you,…or your worst enemy – undermining all your good work by presenting a poor online impression.

Here are 5 top tips from Tony to ensure your LinkedIn profile makes the right sort of noise:

1. Your banner tells your story

  • Your LinkedIn banner is the editable space behind your profile photo – it’s about 30% of what anybody sees on screen when they first log on to your profile.
  • Use your banner to help tell your story, reinforce your image, or to amuse your reader.
  • Above all, use your banner to help people understand what you do and how well you do it.

2. Headshots not mugshots

  • Smile – be approachable, this isn’t a passport photo!
  • However, remember it should be a headshot, not a bodyshot, so you’ll be recognisable on mobile devices
  • Avoid looking disinterested – slouching, hands in pockets…etc.

3. Job Description – think ‘Why?’ not ‘What?’

  • “I’m an Executive Assistant at Alpha Network Solutions….”
  •  So what? What can you do for me? Why should I want to connect with you?
  • This could become: “Executive Assistant – 25+ years of experience supporting CEOs, Presidents, VPs, Directors & other key leaders.”

4. Put yourself in your reader’s armchair

  • The first 3 lines of your profile belong to the viewer
  • Don’t begin every sentence with “I…”

5. Post creatively

  • Use questions to draw in other readers: “Do you agree it’s a good idea that…”
  • Tag other people for comment (pre-warn them that you’re going to do this first)

Leave a Reply

Your email address will not be published. Required fields are marked *