Date: Friday 1 May 2020
Speaker: Tony K Silver
Business: Solid Solutions Solutions
Topic: 5 Top Tips – LinkedIn profiles
Your LinkedIn profile can be your best friend – working tirelessly in the background to promote you,…or your worst enemy – undermining all your good work by presenting a poor online impression.
Here are 5 top tips from Tony to ensure your LinkedIn profile makes the right sort of noise:
1. Your banner tells your story
- Your LinkedIn banner is the editable space behind your profile photo – it’s about 30% of what anybody sees on screen when they first log on to your profile.
- Use your banner to help tell your story, reinforce your image, or to amuse your reader.
- Above all, use your banner to help people understand what you do and how well you do it.
2. Headshots not mugshots
- Smile – be approachable, this isn’t a passport photo!
- However, remember it should be a headshot, not a bodyshot, so you’ll be recognisable on mobile devices
- Avoid looking disinterested – slouching, hands in pockets…etc.
3. Job Description – think ‘Why?’ not ‘What?’
- “I’m an Executive Assistant at Alpha Network Solutions….”
- So what? What can you do for me? Why should I want to connect with you?
- This could become: “Executive Assistant – 25+ years of experience supporting CEOs, Presidents, VPs, Directors & other key leaders.”
4. Put yourself in your reader’s armchair
- The first 3 lines of your profile belong to the viewer
- Don’t begin every sentence with “I…”
5. Post creatively
- Use questions to draw in other readers: “Do you agree it’s a good idea that…”
- Tag other people for comment (pre-warn them that you’re going to do this first)