Tanya Dickinson on the beauty of an empty inbox

Platinum PA

Date: Friday 2nd October 2020

Speaker: Tanya Dickinson

Business: Platinum PA

Topic: Project zero inbox

Zero inbox
www.wired.co.uk

1. Why?

Why is an empty inbox so important? Consider these observations:

  • On average, we look at our emails 74 times per day
  • Emails create more stress than a phone call = we keep thinking about them

2. Organise

There’s no golden rule – it’s whatever works best for you. However, bear in mind the following:

  • Separate out your Personal from your Work emails: if you use the same email account for both, these should be one of your highest level folders.
  • Have as many sub-folders as you need: there is no limit, it’s intuitive to you, but the more the merrier – sub-divide by client, by topic…etc
  • Make sure you synchronise across different devices. [Note: if your email runs off a POP or IMAP server, you may need some professional help…best to ask Ollie!]

3. Delete

  • Emails >3m old: it would look rude to reply after all this time…if it was important, you would have been chased…and if it was an offer, it will no longer be valid!
  • Unsubscribe: you can do this sitting in front of the tv one evening – get rid of junk at source!
  • Archive: for when you’re not sure whether you might need an email again (chances are you won’t, but it’ll be there just in case!)

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