Date: Friday 1st May 2020
Speaker: Emma Hollings
Business: EH Photography Services
Topic: Self-Promotion
1. Photo Efficiency – Recognise, Recall, Recycle
“Your outfit needs to be recognisable in a busy coffee shop”
- Find an outfit that captures your personality and helps you to stand out from the crowd
- You need to wear something you are comfortable with and will make you want to use & share your photographs
2. Recall – Social Media crossover: public to personal
“All that visibility work is really paying dividends” [Photo Profile client]
- Use your personal profile to promote your private business
- It’s not all about hard sell, especially during lockdown when so many businesses are struggling for money
- Consider putting out ‘Top Tips’ or ‘How To Guides’ for your area of expertise – if people have learnt from you, experience shows that they will come back to you at a later date
3. Recycle – Don’t rewrite, recycle your content
- The Pyramid Effect
- Extract the audio from a video and you can make a podcast
- Divide the audio into sections and you can have 3-5 blogs
- Highlight key phrases from the blogs and you can have 5-10 social media posts
- Match the photos to the appropriate content