{"id":1601,"date":"2020-05-15T15:51:01","date_gmt":"2020-05-15T15:51:01","guid":{"rendered":"https:\/\/networkinggerrardscross.co.uk\/?p=1601"},"modified":"2020-06-30T11:58:34","modified_gmt":"2020-06-30T11:58:34","slug":"1601-2","status":"publish","type":"post","link":"https:\/\/networkinggerrardscross.co.uk\/1601-2\/","title":{"rendered":"Tony K Silver on how to make your LinkedIn profile sing v mumble!"},"content":{"rendered":"\n

Date: Friday 1 May 2020<\/p>\n\n\n\n

Speaker: Tony K Silver<\/p>\n\n\n\n

Business: Solid Solutions Solutions<\/a><\/p>\n\n\n\n

Topic: 5 Top Tips – LinkedIn profiles<\/strong><\/p>\n\n\n\n

Your LinkedIn profile can be your best friend – working tirelessly in the background to promote you,…or your worst enemy – undermining all your good work by presenting a poor online impression. <\/p>\n\n\n\n

Here are 5 top tips from Tony to ensure your LinkedIn profile makes the right sort of noise:<\/p>\n\n\n\n

1. Your banner tells your story<\/strong><\/h3>\n\n\n\n
  • Your LinkedIn banner is the editable space behind your profile photo \u2013 it\u2019s about 30% of what anybody sees on screen when they first log on to your profile.<\/li>
  • Use your banner to help tell your story, reinforce your image, or to amuse your reader.<\/li>
  • Above all, use your banner to help people understand what you do and how well you do it.<\/li><\/ul>\n\n\n\n

    2. Headshots not mugshots<\/strong><\/h3>\n\n\n\n
    • Smile \u2013 be approachable, this isn\u2019t a passport photo!<\/li>
    • However, remember it should be a headshot, not a bodyshot, so you\u2019ll be recognisable on mobile devices<\/li>
    • Avoid looking disinterested \u2013 slouching, hands in pockets\u2026etc.<\/li><\/ul>\n\n\n\n

      3. Job Description \u2013 think \u2018Why?\u2019 not \u2018What?\u2019<\/strong><\/h3>\n\n\n\n
      • \u201cI\u2019m an Executive Assistant at Alpha Network Solutions\u2026.\u201d<\/em><\/li>
      •  <\/em>So what? What can you do for me? Why should I want to connect with you?<\/li>
      • This could become: \u201cExecutive Assistant – 25+ years of experience supporting CEOs, Presidents, VPs, Directors & other key leaders.\u201d<\/em><\/li><\/ul>\n\n\n\n

        4. Put yourself in your reader\u2019s armchair<\/strong><\/h3>\n\n\n\n
        • The first 3 lines of your profile belong to the viewer<\/li>
        • Don\u2019t begin every sentence with \u201cI\u2026\u201d<\/em><\/li><\/ul>\n\n\n\n

          5. Post creatively<\/strong><\/h3>\n\n\n\n
          • Use questions to draw in other readers: \u201cDo you agree it\u2019s a good idea that\u2026\u201d<\/em><\/li>
          • Tag other people for comment (pre-warn them that you\u2019re going to do this first)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

            How to make LinkedIn work for you and your business<\/p>\n","protected":false},"author":9461,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"acf":[],"yoast_head":"\nTony K Silver on how to make your LinkedIn profile sing v mumble! - Cross Reference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/networkinggerrardscross.co.uk\/1601-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tony K Silver on how to make your LinkedIn profile sing v mumble! - Cross Reference\" \/>\n<meta property=\"og:description\" content=\"How to make LinkedIn work for you and your business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/networkinggerrardscross.co.uk\/1601-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Cross Reference\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T15:51:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-30T11:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/networkinggerrardscross.co.uk\/wp-content\/uploads\/2020\/05\/XR_Tony_010520.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1442\" \/>\n\t<meta property=\"og:image:height\" content=\"794\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/networkinggerrardscross.co.uk\/1601-2\/\",\"url\":\"https:\/\/networkinggerrardscross.co.uk\/1601-2\/\",\"name\":\"Tony K Silver on how to make your LinkedIn profile sing v mumble! 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