“Social media is a funny thing – the busier you are, the more people appear to be interested in you!”<\/em><\/h4>\n<\/blockquote>\n3 key points<\/h3>\n
1. Document what you do<\/strong>
\n\u2022 It’s surprising how many people are interested in what you’re up to and who you’re meeting<\/strong> – the number of times that sparks a conversation is amazing!
\n\u2022 So, don’t ‘overthink’ it<\/strong> – just get into the habit of posting and you’ll soon get a better feel for it.<\/p>\n2. It’s not just about posting – it’s about engaging <\/strong>
\n\u2022 People love stories…they don’t like selling.
\n\u2022 As you post more, you’ll become much more aware<\/strong> of what generates comments and interaction.<\/p>\n3. Create intrigue<\/strong>
\n\u2022 For example, Emma noted that photos with her in (as a photographer) seemed to attract far more engagement.<\/strong>
\n\u2022 The rationale<\/strong>: clients generally don’t like having picture taken, but view it as a ‘necessary evil’. Therefore, a photographer stepping out of her comfort zone and appearing in front of the camera provides a fresh new angle.<\/p>\nConclusion<\/h3>\n
What works in social media?<\/strong> Well, it depends upon your business, but a personal summary from Emma highlights the following:<\/p>\n\u2022 Facebook<\/strong> – great for engagement \/ have a separate business v personal account.
\n\u2022 LinkedIn<\/strong> – great for connections – shows how many views a post has received.
\n\u2022 Instagram<\/strong> – ‘credibility’ (for a photographer) but note that you do have to do it from your phone (you can’t upload photos from your PC apparently).<\/p>\n\n