Nobleword – Blog tips n tricks

Date: 18th October 2019
Speaker: Matt Wright
Business: Nobleword
Topic: Copywriting – Tips n Tricks for Blog Writing

3 key points

1. Think like a reporter

• Always start with a good hook – this means spending some time thinking about your title.
• Connect with the reader’s emotions – don’t be overly descriptive, be dramatic!

For example:

ARRESTING TITLE: “Boris Johnson’s BREXIT strategy is straight out of Nixon’s Cold War playbook”

1-SENTENCE SUMMARY: Game theory can teach us a lot about Johnson’s Brexit negotiating strategy.

So, the arresting title grabs the reader’s attention (dramatic!) then the first thing they read is the 1-sentence summary regarding what the blog is about (descriptive).

2. Be topical

Give your blog a context for the reader to identify with and relate back to your product/service.

For example:

• Time of year (Hallowe’en, Valentine’s Day, Easter)
• Sporting-related (Rugby World Cup, Premiership Football)
• Weather-related (Autumn, Thunderstorms)
• Politically-related (OK, maybe not BREXIT!)
If your business is particularly seasonally based, consider having an evergreen blog pre-written; i.e. one that you can adapt every single year; e.g. 5 Things You Didn’t Know about Hallowe’en (if you’re in the retail trade).

3. Start with a Bang!

• Be punchy and concise
• Put your main argument upfront
• Don’t be afraid of being provocative, assertive, or short on detail….you can expand upon this later on.


“Remember your angles…always keep in mind how you need to engage with your audience.”

Click here to view Matt’s Cross Reference page.