As ever a great informative event.
where we had talks from Matt Noble Wright on what to remember when writing content for various mediums – from websites to printed – and how it can be worth getting a copywriter in to write less rather than more because we have such a small amount of time to get a point of view across. We read a website in the F plan – a little difficult to explain without a graphic but suffice to say its a page read top left to right then down and then across a little so the eyes scan in an F pattern.
A classic quote is “write drunk, edit sober”
Then we had Tim Brooker of Beyond Numbers with some great advice on how to analysis your companies trading and how reverse engineering what you need from what you want to earn. Looking down at the number of average deals and average deal value that you then get is a revealing way of thinking as this then eventually leads you to knowing what you need to do to get what you what from your business.
Then we had Karen Pawlowska from Take One TV who was talking us through the importance of video but also on how best to ensure you get engagement, this can be as simple as getting your work colleagues to like and share the work that has been produced, this might be all you need to kick off a proper distribution of your work.
Today’s meeting had an extended talk from Una King who discussed why tracking down all your old pensions is so important as unclaimed pensions are more common than you might think. Also covered was the importance of the state pension which is overlooked by many but at about £8,000 a year the pension pot you would have to accumulate to provide this would be over £250,000 ! Una is available to go over this at any point, just contact her.
Roz Lee from Rennie Grove Hospice Care talked about the great Supporting Hands Project:-
Our Supporting Hands service offers supportive companionship, including practical and emotional assistance to our patients and their carers in the south Buckinghamshire area. The Supporting Hands service is available both to our patients with a life-limiting illness and their carers. We can provide support both at home and on trips out.
Yet another amazing way that this charity supports people.
Sally Hindmarch offered us 2 excellent pieces of advice – 1. You can’t change people’s behaviour but you can change the way you approach them to get a better result. 2. If you make a request from people ensure you tell them “why” this is an important request, this helps them to understand the reasons behind what you are saying.
Great talks and as ever great advice!
Next meeting is 20th July at 7.15am in the Bull Hotel Gerrards Cross
A Business networking group is celebrating more than £25,000 for a local hospice charity from a series of golf days. Cross Reference, based in Gerrards cross, held its sixth annual golf day last month at Oakland park Golf Club, Chalfont ST Giles, raising a total of £5,500 for Ian Rennie Grove House Hospice care (IRGH).