What a beautiful morning to be out early. The sun was up, the drive to Gerrards Cross across Slough easy at this time of the morning.
We had two visitors today –
Moira Hamer and Anthony Jones and an interesting talk from Charles Fraser on how to pay for your care in old age. Some good advice and tips on things to watch out for if sorting this out for elderly relatives. 1. paying with your assets, 2. through the local council if you do not have enough in your assets to cover the costs or 3. through the NHS continuing health care.
One point that was stressed was that proper planning can get over some issues that the council will try. They will try their hardest to make sure they have the least amount of financial input into your care situation!
Karen Pawlowska was telling us about a new initiative from Sky TV, where small companies can now – through companies like TakeOne – do complete TV adverts aimed at specific target markets! Pretty amazing and a great opportunity to play against the more usual suspects of the big national companies. The targets can be on post code, number of children and a multitude of other categories…somewhat scary what these companies know about us, and thus what is used to target market us.
Great meeting and we are now in the planning stages of a Visitors day in November –
How to make the most of your website SEO?
It is so important to keep adding content to your site and a Blog does that perfectly. Adding content increases your “usefulness” to your potential audience but also shows Google that you are actively working on your site so it increases in relevance.
A Blog is the first stage in your social media campaign…. by that I mean before you put anything on LinkedIn or Twitter etc it should be based on your Blog which is on your website… so any other social media can direct traffic back into your site where you have a better chance to convert.
Every meeting we post out to the group who is doing the 5 minute talks.
This gives everyone a chance to see if they have any specific questions on any topics.
The topics covered are not a direct “sales” pitch to the group- because this is not what we are about!
What they should, and actually do cover, is aspects of that persons special area with hints and tips on how to operate or run your own business better.
We believe this is where we can help and add value to other members.
where we had talks from Matt Noble Wright on what to remember when writing content for various mediums – from websites to printed – and how it can be worth getting a copywriter in to write less rather than more because we have such a small amount of time to get a point of view across. We read a website in the F plan – a little difficult to explain without a graphic but suffice to say its a page read top left to right then down and then across a little so the eyes scan in an F pattern.
A classic quote is “write drunk, edit sober”
Then we had Tim Brooker of Beyond Numbers with some great advice on how to analysis your companies trading and how reverse engineering what you need from what you want to earn. Looking down at the number of average deals and average deal value that you then get is a revealing way of thinking as this then eventually leads you to knowing what you need to do to get what you what from your business.
Then we had Karen Pawlowska from Take One TV who was talking us through the importance of video but also on how best to ensure you get engagement, this can be as simple as getting your work colleagues to like and share the work that has been produced, this might be all you need to kick off a proper distribution of your work.
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Patricia Buckland is the founder of Debt Talk, Financial Strategist.
I teach Financial Literacy, which means I talk about personal money management. As a BACP Person-Centred Counsellor and Qualified Tutor I work with my clients to support them have a healthier relationship with their money.
Working as Founder of Debt Talk I have gained the following experience: Financial Literacy and Capability resource, design and delivery including Workshops and 1 2 1 and eLearning including statistics and reports.
Today’s meeting had an extended talk from Una King who discussed why tracking down all your old pensions is so important as unclaimed pensions are more common than you might think. Also covered was the importance of the state pension which is overlooked by many but at about £8,000 a year the pension pot you would have to accumulate to provide this would be over £250,000 ! Una is available to go over this at any point, just contact her.
Roz Lee from Rennie Grove Hospice Care talked about the great Supporting Hands Project:-
Our Supporting Hands service offers supportive companionship, including practical and emotional assistance to our patients and their carers in the south Buckinghamshire area. The Supporting Hands service is available both to our patients with a life-limiting illness and their carers. We can provide support both at home and on trips out.
Yet another amazing way that this charity supports people.
Sally Hindmarch offered us 2 excellent pieces of advice – 1. You can’t change people’s behaviour but you can change the way you approach them to get a better result. 2. If you make a request from people ensure you tell them “why” this is an important request, this helps them to understand the reasons behind what you are saying.
Great talks and as ever great advice!
Next meeting is 20th July at 7.15am in the Bull Hotel Gerrards Cross
Building up and maintaining capital for the future is surely something we all want to achieve in life.
How easily we can build that capital may well depend upon our family circumstances or our choice of career or simply how disciplined we are about saving for the future.
Growing and maintaining our wealth is then down to how well we manage our investments and how often we review our circumstances. It is vital that we understand the balance between risk and reward whilst keeping a keen eye on insuring against unforeseen circumstances such as premature death or illness that will have an effect on our family finances.
My aim is to educate my clients about financial planning and help them to design a plan to achieve their goals that suits their appetite for risk whilst taking advantage of tax breaks available to them.
I pride myself in maintaining long-term relationships with clients and I believe that successful financial planning is about finding a trusted adviser to whom you go to for all things financial throughout your life and career.
The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.
The levels and bases of taxation and reliefs from taxation can change at any time and are generally dependent on individual circumstances.